Ahsenture Business Developer provides the services of Media Plan & Media Release. It is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client’s brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.
Choosing which media or type of advertising to use can be especially challenging for small firms with limited budgets and know-how. Large-market television and newspapers are often too expensive for a company that services only a small area (although local newspapers can be used). Magazines, unless local, usually cover too much territory to be cost-efficient for a small firm, although some national publications offer regional or city editions. Metropolitan radio stations present the same problems as TV and metro newspapers; however, in smaller markets, the local radio station and newspaper may sufficiently cover a small firm’s audience. It also includes mass media that focus on delivering news to the general public or a target public. These include print media (newspapers, news magazines), broadcast news (radio and television), and more recently the Internet (online newspapers, news blogs, etc.).