Ahsenture Business Developers provide the service of Survey Research and Questionnaires. Survey is a list of questions aimed at extracting specific data from a particular group of people. Surveys may be conducted by phone, mail, via the internet, and sometimes face-to-face on busy street corners or in malls. It is used to increase knowledge in fields such as social research and demography. It is used to increase knowledge in fields such as social research and demography. Survey research is often used to assess thoughts, opinions, and feelings. Surveys can be specific and limited, or they can have more global, widespread goals. Psychologists and sociologists often use surveys to analyze behavior, while it is also used to meet the more pragmatic needs of the media, such as, in evaluating political candidates, public health officials, professional organizations, and advertising and marketing directors. A survey consists of a predetermined set of questions that is given to a sample. With a representative sample, that is, one that is representative of the larger population of interest, one can describe the attitudes of the population from which the sample was drawn. Further, one can compare the attitudes of different populations as well as look for changes in attitudes over time. A good sample selection is key as it allows one to generalize the findings from the sample to the population, which is the whole purpose of survey research. Whereas, a questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents. Questionnaires have advantages over some other types of surveys in that they are cheap, do not require as much effort from the questioner as verbal or telephone surveys, and often have standardized answers that make it simple to compile data. Usually, a questionnaire consists of a number of questions that the respondent has to answer in a set format. A distinction is made between open-ended and closed-ended questions. An open-ended question asks the respondent to formulate his own answer, whereas a closed-ended question has the respondent pick an answer from a given number of options. The response options for a closed-ended question should be exhaustive and mutually exclusive. Four types of response scales for closed-ended questions are distinguished:

  • Dichotomous, where the respondent has two options
  • Nominal-polytomous, where the respondent has more than two unordered options
  • Ordinal-polytomous, where the respondent has more than two ordered options
  • (Bounded)Continuous, where the respondent is presented with a continuous scale

There typically is a flow that we follow when constructing a questionnaire in regards to the order that the questions are asked. The order is as follows:

  1. Screens
  2. Warm-ups
  3. Transitions
  4. Skips
  5. Difficult
  6. Changing Formula

Screens are used as a screening method to find out early whether or not someone should complete the questionnaire. Warm-ups are simple to answer, help capture interest in the survey, and may not even pertain to research objectives. Transition questions are used to make different areas flow well together. Skips include questions similar to “If yes, then answer question 3. If no, then continue to question 5.” Difficult questions are towards the end because the respondent is in “response mode.” Also, when completing an online questionnaire, the progress bars lets the respondent know that they are almost done so they are more willing to answer more difficult questions. Classification, or demographic question should be at the end because typically they can feel like personal questions which will make respondents uncomfortable and not willing to finish survey.

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